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Ads by M-clix Advantage |
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How to Increase Sales with Automation Improvements - Diana Barnum 5 percent in 2003, reported by DoubleClick, an online marketing company. And approximately 30 percent of shopping carts are abandoned, according to recent surveys by BizRate.com, a shopping search engine. The main reasons for shopping cart abandonment are*: High shipping prices (72%) Comparison shopping or browsing (61%) Changed mind (56%) Saving items for later purchase (51%) Total cost of items is too high (43%) Checkout process is too long (41%) Checkout requires too much personal information (35%) Site requires registration before purchase (34%) Site is unstable or unreliable (31%) Checkout process is confusing (27%)To decrease shopping cart abandonment and increase sales, simple minor improvements in automation can be highly effective. Here are some tips that work best for clients and workers alike of OhioHelp.net, an Ohio-based company that specializes in helping businesses worldwide with their marketing, public relations and freelance writing services. TOP TIPS FROM OHIOHELP.NET 1. Calculate all handling charges and fees in with your price whenever possible, so that you can offer no-cost shipping. And check for specials like Flat Rate packages with Priority Shipping. 2. Don't have people pre-register, fill out lengthy forms, wait for email confirmation, find their password / user ID and figure out how to log in again and continue to fill out more detailed forms and click through a half-dozen pages. Ugh! People want to shop, buy and go. Period. 3. On EVERY page of your site, shopping cart, receipt and Thank You or other automated reply, list complete contact information. Include a specific person to follow up with, business phone number and postal address (no P.O. Box) and a direct email address like diana@ohiohelp.net (i.e. not info@ohiohelp.net). Then if the Internet connection fails, the site goes down or any number of other technical issues occurs, the shopper immediately has concrete information for follow up. 4. Set your product order numbers at one (1). In other words, when someone clicks a purchase button, have the cart say one (1) item purchased when they preview their cart instead of zero, making them select "1" again. 5. Include a no-cost gift in the shopping cart, with the receipt or in the Thank You email, especially with large purchases. Let your customers know you appreciate their business. And ask for referrals! 6. Test special product and package prices with offers on a "Thank You" page or with a "Thank You" email. 7. Accept multipl ... |
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Have your Goals and Dreams gotten lost in your daily struggle to earn a Living and Provide for
your Family ? If it is Yes ..
I was very afraid of the computer in my home. My son bought me the computer, and set it up in the family room. It stood on my table, all pretty looking. I dusted around it, touched it gingerly, even sat in front of it and admired this beautiful machine. Since I could not switch it on, I simply felt very modern, because I have a computer. But, it was something alien that my grand
children use, to play games and DO something called chat.
Click
Here to join us in the community center Audio Lab, and listen
to some of the Masters in creating changes in your daily
habits or Relax with us and listen to some music. If
you enjoy meditation or chant a mantra,
you can find it there as well.